Division of Marketing and Communications

Now shipping: a complete update to IUP's brand platform, visual style, and voice and tone.

The culmination of almost a full year of research and development, the new brand aims to:

  • Differentiate IUP in a sea of sameness
  • Better define and express what makes IUP a special place
  • Address audience misperceptions and misconceptions
  • Unify our communications with a single voice and look
  • Increase awareness and build IUP's reputation in a highly competitive and challenging market

If you want to learn more, you've come to the right place. Take a look at our brand story, our visual guidelines, or our content guidelines. Or review some recent work from Marketing and Communications.


Students Needed to Appear in New IUP Commercials

Current IUP students (both undergrad and graduate) are invited to work as paid extras in several commercials being filmed on campus next week. Pay is $16/hour with a guarantee of at least four hours.

“IUP Now” Break, Website Migration

The IUP Now newsletter will have a post-semester break, corresponding with the Ektron content management system “freeze” and content migration. The newsletter’s last issue before the break will be Wednesday, May 12. It will resume publication Wednesday, May 26, on a reduced summer schedule.

Get Paid for Your Opinions

The Division of Marketing and Communications is recruiting undergraduate students for two, one-hour focus groups. Each participant will receive a $20 Amazon gift card in return for their participation.

Important Dates and Information for the Upcoming CMS Migration

The iup.edu website’s move to a new content management system is scheduled to begin in May and conclude in June. 

Marketing and Communications Wins Awards for Print, Video, and Design Work

Marketing productions by the Division of Marketing and Communications in 2020 have won nine regional and national awards. Take a look at the winning work.