Division of Marketing and Communications

Now shipping: a complete update to IUP’s brand platform, visual style, and voice and tone.

The culmination of almost a full year of research and development, the new brand aims to:

• Differentiate IUP in a sea of sameness
• Better define and express what makes IUP a special place
• Address audience misperceptions and misconceptions
• Unify our communications with a single voice and look
• Increase awareness and build IUP’s reputation in a highly competitive and challenging market

If you want to learn more, you’ve come to the right place. Take a look at our brand story, our visual guidelines, or our content guidelines. Or review some recent work from Marketing and Communications.