Now shipping: a complete update to IUP's brand platform, visual style, and voice and tone.

The culmination of almost a full year of research and development, the new brand aims to:

  • Differentiate IUP in a sea of sameness
  • Better define and express what makes IUP a special place
  • Address audience misperceptions and misconceptions
  • Unify our communications with a single voice and look
  • Increase awareness and build IUP's reputation in a highly competitive and challenging market

If you want to learn more, you've come to the right place. Take a look at our brand story, our visual guidelines, or our content guidelines. Or review some recent work from Marketing and Communications.

Sutton Hall in Spring

Work with MarCom

Need MarCom to work on a marketing or communications campaign with you? Follow this link.

Sutton Hall Belltower

Get Templates and Guidelines

Need a single deliverable, like a brochure or poster? Here are the tools you need to create communications that follow IUP brand guidelines.


Annual Sidewalk Commentary Contest Planned for April 26

The annual Indiana University of Pennsylvania Sidewalk Commentary Contest, also known as “Chalk the Walk,” will be held Wednesday, April 26, from 9:00 a.m. to 4:00 p.m. in the IUP Oak Grove. In case of inclement weather, the event will be held Friday, April 28.

Give Feedback on IUP’s Marketing and Get a $10 Amazon Gift Card

Students are needed to participate in a series of focus groups about IUP’s marketing efforts. The focus groups will last one hour and each participant will receive a $10 Amazon gift card.

Website and Professional Portrait Dates for Faculty and Staff

IUP faculty and staff members are invited to register for a timeslot to get a new or updated headshot to be used on the website or for other professional endeavors.

CMS Workflow, IUP Now Schedule Over Winter Break

Information on CMS workflow and the schedule for IUP Now over the winter break.

Redesigned IUP Website Launched

A redesigned website launched Monday, November 14.