About Marketing

Mission Statement

The primary mission of the Marketing Department of the Eberly College of Business is to provide a high-quality program that will enable future marketing professionals to develop the skills and abilities necessary to successfully face the business challenges of the global market place.

Expected outcomes with an undergraduate degree in Business Marketing

As a marketing major, you will train for careers in a wide range of industries and economic sectors. You will develop critical, analytical, and communications skills that are valued in a number of business and organizational settings.

  • As a major, your training covers a spectrum of core course and electives like internet marketing, social media marketing, advertising, professional selling, sales management, marketing research, marketing logistics, product design and branding, business-to-business marketing, direct marketing, retail management, and services marketing.
  • Start your networking and professional development by joining the Student Marketing Association, the IUP student wing of the American Marketing Association.


With a BS in Business Marketing you can pursue marketing careers in a wide range of industries and economic sectors. The areas that are most common are:

  • Sales management
  • Professional selling
  • Retailing
  • Brand management
  • Advertising
  • Promotions
  • Distribution and logistics
  • Customer relationship management
  • Marketing research
  • Public relations
  • E-commerce
  • Social media marketing
  • Product design and development
  • Services marketing
  • Events marketing
  • Hospitality management
  • Industrial marketing operations
  • Sports marketing
  • Nonprofits' marketing