Dr. Parimal Bhagat

Parimal Bhagat


Eberly, 402A

Indiana University of Pennsylvania


Fall 2021 Office Hours

Email bhagat@iup.edu for an appointment.

  • Mondays and Wednesdays: 10:00 a.m.-11:30 a.m.
  • Thursdays: 9:45 a.m.-11:30 a.m.
  • Saturdays: 10:45 a.m.-1:15 p.m. (Pittsburgh East)
Fall 2021 Class Schedule
MKTG 603 (Pittsburgh East) Sat 10:45 a.m.-1:15 p.m. RI

Academic Background

PhD, Pennsylvania State University, Marketing - Statistics Minor, 1995

MBA, University of Delhi, Marketing, 1986

BEngr, National Institute of Technology (India), Electrical Engineering, 1983


Parimal Bhagat is a professor in the Marketing Department at Indiana University of Pennsylvania, Eberly College of Business and Information Technology. He teaches undergraduate and graduate courses, including Marketing Strategy, New Product Design, and Social Media Marketing. Bhagat's research interests include relationship marketing, innovation and product design, and sustainability. He has published in a range of marketing and social science journals, includingJournal of Relationship Marketing, Psychology & Marketing,andInternational Journal of Business Strategy. Dr. Bhagat has several years of executive-level business experience in brand management and professional sales at international firms.

Eberly Featured Article

With an academic career that began in India in 1983, the Marketing Department chair has taught at three other institutions prior to coming to IUP in 2006. (...Read More)