Crystal Machado, professor in the Department of Professional Studies in Education, published a chapter titled "Establishing Expertise: Writing Partnerships, Multiple Projects, and Online Presence" in Mary Renck Jalongo and Olivia N. Saracho’s edited book Scholarly Writing: Publishing Manuscripts that are Read, Downloaded and Cited. This book was published by Springer in fall 2023. 


A common question from doctoral students who are enrolled in writing for publication courses and struggling mightily to generate their first published work is, “Does it get easier with practice?” The good news is that the process has become more efficient. The bad news is that, because expectations for the quality of the writing increase, writing continues to be difficult. In this chapter, we coach authors in ways to establish their authority on one aspect of a particular topic by producing multiple works that are distinctly different yet grounded in the same basic body of literature. Often, this is accomplished by writing for a different audience. Given the online search tools used by most researchers, publishing more than one manuscript on a topic will cause the writer’s name to appear and reappear, thus highlighting the work done in this area. There are many online mechanisms for following and building writing partnerships with other authors, including the “Follow articles by…” function of Google Scholar and research networks such as Mendeley, ResearchGate, or LinkedIn.