Undergraduate Direct Assessment: Course Embedded Measures
Goal Learning Goals: An ECOBIT graduate will be able to: Learning Objective Course and Assessment Method
1 Understand core knowledge of business functional disciplines and their interdisciplinary nature ; have the ability to integrate them Obj A: Demonstrate knowledge and comprehension of the core business functional areas ETS Major field tests by functional area
Obj B: Analyze and synthesize knowledge from different functional areas and generate alternative solutions to business issues Bus. Strategy - written case analysis assignments and class discussions of case studies
2 Communicate effectively Obj A: Produce professional quality written communication Bus. Communication - resume, application letter
Obj B: Deliver professional quality oral presentation

Bus. Communication - oral presentation

Bus. Strategy - oral presentation

Obj C: Demonstrate effective communication skills in a team setting Bus. Communication - project report
3 Exhibit data analysis , critical thinking , and decision making skills Obj A: Comprehend appropriate quantitative methods and apply them to various problems using statistical packages and manual techniques Statistics - ANOVA exam questions
Obj B: Apply appropriate analytical techniques to a given business problem, generate and compare alternatives, and develop a solution

Bus. Strategy - written case analysis assignments and class discussions of case studies

Finance - loan amortization spreadsheet analysis

Obj C: Analyze and evaluate legal issues confronting business by reviewing relevant court decisions Bus. Law - legal case analysis
4 Demonstrate leadership skills and the ability to work effectively in teams Obj A: Comprehend the theories and frameworks pertaining to leadership and team work Management - student peer evaluation and a standardized quiz
5 Integrate and value a global perspective as well as demographic and cross-cultural diversity in a business environment Obj A: Demonstrate knowledge of socially sensitive tenets for working with people of different cultures Management - standardized quiz
Obj B: Analyze business and organizational issues in a global setting

Marketing - standardized quiz

Operations Management - standardized quiz

6 Understand the implications of corporate social responsibility (CSR) and ethical behavior Obj A: Comprehend the concepts pertaining to CSR and ethics

Financial Accounting - pre-quiz and post-quiz

Managerial Accounting - pre-quiz and post-quiz

Management - standardized quiz

Obj B: Analyze and evaluate CSR and/or ethics issues confronting businesses

Bus. Law - social audit of a student chosen corp.

Marketing - standardized quiz

7 Demonstrate proficiency in the use of technology Obj A: Comprehend, analyze, and evaluate different technologies employed in Computer Based Information Systems within organizations Info Systems - standardized quiz
Obj B: Comprehend, analyze and evaluate the application of various business software including spreadsheets, databases, and ERP, for solving organizational problems

Info. Systems - standardized quiz

Finance - stock valuation assignment

Operations Management - Excel assignment

8 Possess a well - rounded liberal studies education that values the need for continuous learning and adaptation to change Liberal Studies - GPA