Marketing Minor

Many Majors Benefit from a Minor in Marketing

Designed for all majors including business and non-business majors who wish to expand their employment opportunities by taking selected/suited marketing coursework to gain some exposure in this field.

Minor: Marketing (18 credits)

For all majors including allied fields such as fashion, sports administration, art, journalism, psychology, hospitality management and many others.

Required Courses

  • One of the following:

    • ECON 101 Basic Economics
    • ECON 121 Principles of Macroeconomics
    • ECON 122 Principles of Microeconomics (3 cr)
  • MKTG 320 Principles of Marketing (3 cr)

  • Four additional MKTG courses (12 cr)

Minor course requirements must be completed with a minimum cumulative GPA of 2.0.

Become a marketing minor by completing with the Word or PDF application and sending it to the department secretary listed in our faculty and staff directory.

Digital Marketing Certificate

  • Provides students with knowledge and skills necessary to perform as a marketing professional with duties in digital aspects of business and marketing.
  • Students will learn about digital marketing, communications, social media campaign planning, content marketing, etc.
  • Students will gain exposure to using tools offered by Google, Facebook, Adobe and other digital learning platforms.

Course Requirements:

  • MKTG 320 (or equivalent) Principles of Marketing
  • MKTG 433 Advertising
  • MKTG 439 Internet Marketing
  • MKTG 445 Social Media Marketing
  • Plus MKTG 440 OR MKTG 448 OR by approval of Chair (3 credits).
  • Total Credits: 15

Note: PASSHE curriculum notification currently in progress

Nicole Miller

IUP Gave Her Skills and Opportunities

"IUP really gave me the tools and opportunities for my career choices."

Nicole Miller, BS in Accounting, minors in Marketing and Economics, received a job offer from Ernst & Young before graduation