We Can’t Stay Social Alone.
Indiana University of Pennsylvania supports the need for a strong presence in the realm of social media. IUP encourages colleges, departments, programs, groups, and entities to be active on social and to maintain active social accounts to build a community
of IUP pride.
To help foster social communities, IUP has developed social media guidelines to ensure that any and all interactions on behalf of IUP represent the university’s best interests.
Already on social? Cool. To be recognized by IUP as an official account, please fill out this form.
Social is a tool, not a solution.
Each social platform has unique features, formats, and audiences—which means each social platform has its own way of communicating. The success of content or the success of communicating a message can be impaired if the channel of communication is not
considered alongside the end goal.
Make time for social: New content and consistent activity are crucial to social media success. Be sure you have the time and resources available to dedicate to your account before creating one. If you can’t ensure two posts a week/platform,
then social might not be for you.
We love hearing different viewpoints and welcome comments, as long as they're on topic and civil. We reserve the right to remove comments that are mean spirited or contain profanity. Comments that are libelous, profane, incite violence or are otherwise
hurtful or hateful speech directed at either individuals or groups, will be deleted.
Communication is a two-way conversation, but we need to be respectful toward one another. Account administrators and editors reserve the right to remove posts that:
Keep in mind that all users, including administrators, are subject to the Terms of Service (TOS) of the host site. Communications made through social technology in no way constitute a legal or official notice to IUP, its agencies, faculty, or staff. References
to third-party content or websites do not indicate endorsement or responsibility on behalf of the university.
At IUP we’re all about stories. Stories build connection. Social started as a means to stay connected with family and friends, and now people go to social for motivation, encouragement, and discovery. People want to feel connected in their lives.
The overall goal and intent of IUP’s social presence is to build a sense of community by creating and supporting awareness of the college’s programs, culture and success stories through storytelling and engagement. We strive to educate and connect with
By telling a story on social, you create an experience that will engage with followers. The difference between a story and a fact is the WHY behind the post. WHY is what makes followers feel connected because WHY is what connects IUP to the current trends
and the community. WHY is what makes a post relevant.
Campus showcases will always perform well, but they are a treat and should be used on occasion. The same goes for dogs and squirrels on campus. Show off what is specific to your program/group and IUP to help followers learn who we are.
Remember: Social media profiles are public facing. Social media is where people go to connect and celebrate and complain. When in doubt on what to post/say, reach out to the Marketing and Communications Division for support.
IUP’s voice on social is devoted and encouraging.
We inspire pride.We are confident, but not boastful.We are fun, but not silly.We are empathetic and real.We acknowledge the struggle. We can relate.We are a collective, a family. We are IUP.
Our tone is different on each platform for each audience, but we are always mindful of our setting. Some information can be conveyed in a lively tone, but some information needs to be real when the facts must come first.
Accounts that represent a college, program, or group should use the pronoun “we” to reflect IUP and not an individual. “You” is ok, too, when the message is directed toward followers and the tone is conversational.
Survey your setting: There is a time and a place on each platform to be lively and a time to get real. When in doubt, refer to the Brand Style Guide or reach out to the social media strategist or Marketing and Communications division.
Monitoring post performance can help you maintain a consistent and engaging social presence. High engagement on posts may have a correlation to the number of posts produced each week. More posts = More engagement. Or it could be that fewer posts = higher
quality of content = more engagement. Getting a feel for your followers will take some time, so be patient.
In the meantime, while you experiment with content types, number of posts, and the days on which you post, pay attention to some of these key performance metrics (KPIs):
For more on metrics and setting social goals, refer to the experts.