Dan Sprumont on Pittsburgh’s Federal Street last year with what might be the world’s largest cast
The cast on a billboard in Pittsburgh’s Bloomfield neighborhood earlier this year
Senior digital strategist at Highmark Health, Dan Sprumont ’10, M’11 recently won a Bronze OBIE Award from the Outdoor Advertising Association of America for his World’s Largest Cast project for Allegheny Health Network, a Highmark Health company.
The project involved building a 30-foot-long cast, inviting recent patients to a Pirates’ game and a cast signing on Federal Street before the first pitch, promoting the campaign through digital and social media, and displaying the cast on a billboard.
The campaign celebrated AHN’s mending of more than 26,000 broken bones in western Pennsylvania last year. One was in the hand of Pirates catcher Francisco Cervelli.
In September, Dan participated in a panel discussion, “Marketing Your Business and Your Personal Brand,” for the IUP Office of Alumni Relations’ Pittsburgh Lunch & Learn series.
Before a Pittsburgh Pirates game, the cast was available on Federal Street for recent patients to sign.