Cindy Powell-Steffen ’90, M’13, senior director of brand activation and
inside sales in Bayer’s US Radiology division, was honored as a Luminary by the Healthcare Businesswomen’s Association during its recent 28th Woman of the Year event in New York City.
Nearly 2,500 leaders across the industry celebrated during the event which showcased the HBA’s core purpose of furthering the advancement and impact of women in the business of health care.
HBA Luminaries are professionals with more than 20 years of professional industry experience who serve as role models in their company; actively mentor and sponsor others; and are shining examples of transformational leadership that the organization wants
to formally recognize.
Powell-Steffen, who has been with Bayer for 10 years, works at the life science company’s site in Indianola. She is responsible for brand plan activation and marketing communications including agency management, media planning, digital/web, convention
management, and eCommerce. In addition, she has oversight of two inside sales teams focused on radiology device, contrast, and service warranty sales. Powell-Steffen was nominated for the award by a group of senior leaders and peers within the Bayer
Radiology Division who cited her leadership, professionalism, and commitment to the nearly 30 people that she manages as well as other upcoming leaders within the division.
“This was an incredible recognition that I’m proud to accept not just for myself, but my team as well,” said Powell-Steffen, who lives in Saxonburg.
Powell-Steffen also is a member of the Bayer Women’s Leadership Initiative, an employee resource group that supports business performance by increasing demand for gender diversity and supporting the advancement of women. She serves on the WLI national
steering committee and oversees all Pittsburgh regional chapters for the group.
About the HBA
The Healthcare Businesswomen’s Association is a global nonprofit with chapters in the US and Europe, committed to achieving gender parity in leadership positions; facilitating career and business connections; and providing effective practices that enable
organizations to realize the full potential of their female talent. The HBA accomplishes its mission through strong business networks, education, research, advocacy, and recognition for individuals and companies.
Bayer is a global enterprise with core competencies in the life science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the group aims to create value
through innovation, growth, and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2016, the group employed around 115,200 people and
had sales of EUR 46.8 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.7 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named
Covestro on October 6, 2015.