In today’s world, it is important to find ways to differentiate yourself while also staying true to who you are. This workshop on personal branding, presented by the Career and Professional Development Center, is designed to help IUP students navigate the transition from campus life into the professional world.

Through information, exercises, and guidance shared, participants will learn how to craft a compelling personal brand, refine their online presence, and effectively communicate their value to potential employers. By the end of the workshop, students will feel more confident in presenting themselves as strong, authentic candidates in their professional pursuits.