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Client Responsibilities

Clients are asked to generate their own copy (manuscript). Manuscripts should be delivered to the Art Director in two forms: one hard copy and one in electronic form. The electronic copy must be in any word-processing application (so the type can be easily manipulated), either Macintosh or Windows format.

Note: Clients should supply straight text documents (no column formatting), in Times New Roman, 12 point, and should avoid using tabs when possible. The Communications and Marketing Office does not provide keyboarding services.

In addition to the manuscript, clients requiring photography are asked to provide specific direction concerning demographics of the image; season, age of students, dress, classroom/lab/landscape, etc. The Communications and Marketing Office has an extensive collection of commissioned photography and access to commercial artwork. The university photographer provides current and archive images of campus life, and they can be accessed through the photographer's gallery.

Note: The photos in the gallery may be used for providing direction; the photos themselves are optimized for the web medium and, therefore, are not suitable for the print medium. The Communications and Marketing Office holds the high-resolution version of those photos.

The Communications and Marketing Office will work only with copy that is considered final by the client, defined as copy that does not need to be altered factually. If the content of the client’s publication must be approved by several people, those approvals should be in place before the disk is delivered or the copy electronically transmitted. Work will not begin on a client’s publication until the final manuscript is in hand.

Note: The Communications and Marketing Office reserves the right in appropriate situations to alter or apply content to ensure messages are projected in consonance with the university’s integrated marketing plan (brand, message pillars) and strategic plan.

See our “Hot Topics” section for help in preparing your manuscript.