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Questions to Ask Yourself

These are questions you should ask yourself in the beginning stages of planning an event. Remember the key to proper planning is detailed organization! Take some time in the beginning to plan and to create a vision toward which all efforts are directed.

Goals and Priority

  • What is the reason behind having this event? 
  • What do you hope to get out of it?
  • Is it to increase visibility within the campus community? 
  • Is it to generate revenue? 
  • Is it to foster leadership development?
  • Does this event fall into the strategic goals of your division, college, or school?

Define the Target Audience 

  • Whom are you trying to reach? 
  • How many people do you want to attend?
  • How many people are required to make the event a success?
  • Where will the audience come from?

Organization Structure 

  • Who should be involved in the planning process?
  • Who should be involved with the final decisions?
  • Do you need a campuswide steering committee?

Event Logistics 

  • Event scheduling, finance, marketing and media strategies, sponsorships, catering, risk management, operation plan, and other details that are often overlooked when planning an event.

Measuring Success 

  • What will it take for your event to be a success? 
  • How do you plan to achieve your goals?
  • Office of University Events
  • Sutton Hall, Room 230
    1011 South Drive
    Indiana, PA 15705
  • Phone: 724-357-2145
  • Fax: 724-357-3121
  • Office Hours
  • Monday through Friday
  • 8:00 a.m. – 4:30 p.m.