Brand New Day
Sometimes, it really is about you.
When we turned our attention to finding a better way to express IUP’s personality and identity and to creating a communications plan to make sure we get our story out to as many people as we can, we really didn’t have to look far.
After exhaustive qualitative and quantitative research, which included an overwhelming response from our alumni, the data and our conclusions have led us back to the tried and true.
They led us to your experience.
The hard work you put in to succeed. The relationships you established with your professors, with staff members, and with friends. The opportunities you had to chart your own path and the encouragement you received. The places you’ve gone and the positive
impact you’ve had on your community, your profession, or the world.
They seem like simple things, but the truth is they distinguish us from our competition. This is what IUP is all about. Our research confirms that this is what generations of IUP students believe to be our brand of education.
What you’ll see from IUP going forward is a clearer path of communication. We are gearing up to correct misperceptions and misconceptions, to highlight what’s good and what works, and to make you proud. I hope you will be inspired to share the results
of our work on social media and with your friends, family, and professional colleagues.
In return, we are doubling down on those things we say we do best. If you need a bit of proof, I’m glad to report that our new freshman class, which has an average high school GPA of 3.3, is quite qualified to grow here. Many of them are opting to enter
IUP as explorers—we no longer call them undecided majors—through the University College. We also have received several accolades over the summer, including being named by Forbes among America’s best colleges in recognition of top academics,
best experiences, career success, and lowest student debt.
The best part of reaffirming our brand isn’t how it makes IUP better. It is, as I said when interviewed for “The Real IUP Story,” how it helps us attract the best students and, because they choose to enroll here, how we work together
to create a better world for everyone.