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  • The content management system’s workflow process serves as the delivery vehicle for a great deal of the Web Team’s work. For the most part, priority for review and publishing will be given to items that affect recruitment and retention and news. Submissions to the queue continue to be made in a decentralized fashion by Web authors and approvers across campus. The Web Team’s goal as it pertains to workflow is to achieve a daily deadline to give authors and approvers a sense of what to expect. Currently, the daily (Monday–Friday) deadline is submission by 2:00 p.m. to guarantee publishing by replication at 4:00 a.m. the following day.

    The Web Team receives guidance from the Web Task Force, which includes representatives from across the university. The Communications and Marketing Office reserves the right in appropriate situations to alter or apply content to ensure messages are projected in consonance with the university’s integrated marketing communications plan (brand, message pillars) and strategic plan.

    As the Web Team’s work evolves and the team begins to accept projects that require development and design for exhibits templates, those seeking such service should contact the Creative Services manager in the Communications and Marketing Office ( and complete a creative brief that explains the goal of the Web in question and outlines how it works in conjunction with other media (publications, etc.). The Creative Services manager, in consultation with the Web Services manager, will confer with appropriate Communications and Marketing Office personnel to establish deadlines, project assets (videos, photos, and other art), etc. The typical task list follows:

    • Creative brief completion
    • Intake interview, agreement on creative brief
    • User scenarios
    • Content and assets collection
    • Site map creation
    • Content outline (i.e., write the copy)
    • Create additional assets/site design (for an exhibit site)
    • Build and launch

    The Web editors will apply Chicago style first and IUP Style Guidelines second to all submissions and copy with the exception of IUP News items, which will adhere to AP Style.

    Process for application of exhibits templates will be developed as exhibits templates are finalized.

    Office of the Web Team