On Tuesday, October 29, 2019, the IUP Eberly College
of Business and Information Technology hosted Daniel Levine as part of the
Stover Speaker Series.
Inaugurated in 2015, the Stover Endowed Business
Speaker Series was created by IUP alumni Dennis Stover ’76 and Regina Stover
’75 to bring speakers of national and international prominence to speak at
IUP. Through this speaker series, IUP will strive to broaden local horizons and
encourage critical inquiry.
Levine made an excellent presentation to over 300
students, faculty, staff, and administrators in the Eberly Auditorium that
focused on the Supremacy of Simplicity, the Ratings Economy, Trust and
Transparency, and the Future of Technology. He challenged students to identify ways that they can make things easier
for others, be easier to work with, consider who is rating them and how they
can improve their rating, what more can they do to gain trust, and how they can
use trends to create innovation.
Following the presentation, a group of student leaders
had the opportunity to enjoy networking and a luncheon with Levine and the Stovers.
Senior management major
Brandon Lynd appreciated the event, saying, “It was a very interesting to
learn about the trends that are occurring both domestically and
internationally, and how Daniel’s company tracks trend activity. I appreciated his advice to students
regarding how they think about the impact that trends and ratings have on what
we do and what others think of us. I
also appreciated the opportunity to spend time with the keynote and donors for
the event. I am grateful for all that
Eberly does to provide students with opportunities for networking and
Daniel Levine is one of the world's best-known trends experts. Named
“the ultimate guru of cool” by CNN, he is the author of over 20
best-selling books and a frequent guest on international television and radio.
Daniel is the executive director of the Avant-Guide Institute, a New York-based
trends consultancy, where he is the leader of a huge team of trendspotters who
track the latest ideas from around the globe. From American Express and
Microsoft, to South African Tourism and the UNWTO, Daniel works with businesses
and governments around the world to help them be more relevant, innovative, and
works with top companies worldwide, from Intel, MasterCard, Samsonite, and
Saatchi & Saatchi to McDonald's, Pfizer, Carlsberg Breweries, and more. He
has spoken at schools such as Stern School of Business at New York University,
Tec de Monterrey in Mexico City, Graduate School of Business at Stanford
University, and INSEAD at Fontainebleau, France.
Daniel focuses on business trends, consumer
trends, and tech trends across the industrial spectrum, which means he will give
our students fresh insights and inspiration based on what businesses around the
world—and across numerous industries—will be doing to successfully attract
customers and increase sales.