Getting out IUP’s brand story takes more than advertising. We need everyone on campus to get excited by the updated brand and become brand ambassadors. It’s a time to celebrate IUP and we want everyone to join in.
Create a brand experience on campus by placing banners with brand imagery and messaging through highly trafficked areas of campus. The new banners use the same hardware as previous banners but show our new brand messaging.
Because our new brand doesn’t have a tagline, we showcase a variety of brand-related phrases, many of them adapted to specific areas on campus. Over time, new messages will be added and older ones phased out.