IUP’s new brand style guidelines are written for professional communicators and quite lengthy. We needed a way to communicate the essence of our updated brand to a more general audience.
Reimagining the IUP Brand—a.k.a. the “brand book”—is a small-format booklet that uses our new brand guidelines to provide a brief introduction to the new brand. Starting from our goals, it describes the core pillars of the brand and our new brand
voice. After showing off some selected visual elements, it provides a number of examples of the new brand put to work.
We’ll be sending a copy of the brand book to all employees starting the second week of classes.