On April 5, 2019, the ninth annual Pennsylvania Sports Business Conference was held at IUP in the Hadley
Within the last three years, a case study competition has been incorporated into the conference’s agenda. This year, the competition was sponsored by Living Sport.
Several universities and colleges travel to compete in the case study competition, such as Mercyhurst University, Kutztown University, University of Akron, Mercy College, Wilmington University, and IUP students. The competition allows both undergraduate
and graduate students to compete.
The Delaware Blue Coats, an official NBA G League affiliate of the Philadelphia 76ers, gave students a problem statement regarding their organization. Students were given the task of building a marketing and sales strategy that increases and strengthens
the Blue Coats’ relationships with local families and businesses within their community. Students were also tasked with increasing the Blue Coats’ brand affiliation with the team’s current base of season ticket holders.
Three teams from IUP, which consisted of one undergraduate team and two graduate teams, competed in the case study. They all competed in preliminary rounds the night before the conference, with one graduate team moving on to the finals. In the end, the
graduate team consisting of Tara Kibe, Emma Brown, and Noah Bertram were announced as placing first in the case study competition. Tara, Emma, and Noah are all graduate students within the sport science program at IUP, with tracks in sport management,
sport studies, and exercise science.
The three students focused on a mobile application that had two platforms for both fans and local businesses within Wilmington. They connected their ideas in the app with their outside advertising methods, which attracted the minds of the judges.
Congratulations to Tara, Emma, and Noah!
Department of Kinesiology, Health, and Sport Science