Twenty-one members of the Eberly Business Honors sophomore cohort participated in a case study competition at the 2019 IUP Scholars Forum. The forum provides all undergraduate and graduate students with an opportunity for scholarly development by presenting
their original research, scholarly activities and creative endeavors.
The Business Honors Program “sophomore block” of spring coursework is comprised of BCOM321: Business and Interpersonal Communications, IFMG300: Management Information Systems: Theory and Practice, and MGMT310: Principles of Management. Honors students
divide into groups and, under the direction of course instructors Joseph Rosendale, Micki Hyde, and Eric Gentis, compete by conceptualizing a product and presenting a feasibility study. The study addresses a thorough list of considerations, including
industry analysis, competition, key success factors, marketing strategies, management structure, technology, and financials.
Finance major Rebecca Shellenbarger was pleased to participate. “The case study competition provides a real-world simulation of a business strategy presentation. The project detail was very challenging but the ability to see a tangible outcome of our
work and the work of others made it very rewarding as well!”
The current Business Honors Program is comprised of 92 students through the four cohort classes. The program provides students with increased challenges
and unique learning experiences. An integrated mix of curricula, independent research, leadership opportunities, and student/faculty interaction are included. Business Honors students are accepted based upon their application credentials and must
retain a 3.25 CGPA to remain eligible for scholarship.