The S&T Bank Student Advisory Board met with S&T marketing team officials on Wednesday, March 20, to provide direction and feedback regarding financial services video-marketing to millennials. The board reviewed a number of self-selected videos, then provided feedback to forthcoming S&T video-marketing efforts.
“The Student Advisory Board is a great example of the hands-on opportunities available to students at IUP and the Eberly College of Business and Information Technology,” stated Terry Appolonia, assistant dean. “Student board members engage directly with marketing officials of a major regional financial institution to help shape their efforts.”
The student board is selected from a pool of Eberly College applicants each fall and meets each semester.
Eberly College of Business and Information Technology