Understanding Facebook Analytics

Posted on 2/26/2019 8:24:45 AM

The Office of Extended Studies is offering a noncredit course, Understanding Facebook Analytics, on Friday, March 15, 2019, at the IUP Punxsutawney campus.

In this class, you will learn how to optimize the reach for your Facebook presence by creating paid advertising campaigns and using analytics to track their effectiveness. Techniques covered include targeting with custom audiences, boosting events and posts, and maximizing return on investment when promoting events and the page itself.


Friday: March 15, 2019


9:00 a.m.–Noon


IUP Punxsutawney
Computer Lab, Room 123
1012 Winslow Street
Punxsutawney, PA 15767

Registration Fee



For over 10 years, Eric Barker has designed, developed, and delivered training programs for students and adult learners, ranging from computer novices to advanced users. Eric has used social networking tools such as Facebook to organize and promote community events, advertise for companies, and connect with over 1,400 friends and colleagues. Eric currently works in IUP’s Division of Marketing and Communications as the university’s communications technology manager.