Social Media Research Conducted by Comm Media Faculty Member Gets Published

Posted on 2/22/2019 12:57:08 PM

Twitter, Instagram, Facebook—2.8 billion people in the world use some sort of social media. With this comes the growing concern of e-professionalism and being professional through electronic means.

Communications Media and Instructional Technology PhD graduate Christina Wissinger collaborated with the coordinator of the CMIT program, Communications Media faculty member Zachary Stiegler, to explore e-professionalism, specifically in the nursing and medical field.

Stiegler explained, “Nursing and medical professionals have unique relationships with their patients, so their reputations online might have an impact on patients’ feelings of safety with healthcare providers.” With cases of nurses posting information or photos related to their patients on social media, Wissinger feels it is important to incorporate e-professionalism into nursing education.

Wissinger and Stiegler’s research delves deeper into the Extended Parallel Process Model, a tactic used in finding the most effective way to educate people on how to manage their online presence. This model predicts how individuals react to situations when they are confronted with fear. For example, is the threat of losing a job enough to motivate people to better manage their online presence? 

Wissinger and Stiegler’s research was published in the December 2018 issue of the international journal Teaching and Learning in Medicine.