Americans for the Arts is pleased to announce that Kristen Koehler, executive director, and Catherine Planisky, Performance Services assistant,
of Indiana University of Pennsylvania’s Lively Arts have been selected to take part in the second cohort of the Arts Marketing
and Audience Engagement in the 21st Century: Building the Capacity
of Pennsylvania’s Cultural Sector, a new, five-year initiative to strengthen and advance the arts marketing and audience engagement skills of Pennsylvania-based arts and cultural professionals. The second cohort of participants will start in June
“It is an honor to be selected to participate in this initiative. We’re excited to have this opportunity to connect with our fellow arts professionals from across the state,” said Koehler. “We’re looking forward to learning how we may continue to build
arts participation on our campus and in the surrounding communities and engage in a meaningful way.”
Developed by Americans for the Arts in partnership with the Pennsylvania Council on the Arts, the initiative is designed to tackle the issue of declining arts participation in Pennsylvania through skill-building in the areas of arts marketing and audience
engagement. The training aims to assist and strengthen Pennsylvania arts and cultural organizations—particularly those within diverse communities—in attracting and retaining expanded audiences.
Following an intensive three-day boot camp June 28–30 at the Greater Pittsburgh Arts Council in Pittsburgh, all Cohort 2 participants will be required to participate in four in-person trainings and five virtual trainings, as well a special preconference
event at the annual National Arts Marketing Project Conference. While the bulk of training will take place in the first year, in the second year all Cohort 2 participants will shift from trainees to mentors for the next cohort.
This year’s cohort includes arts leaders and marketing professionals from the Westmoreland Museum of American Art; Attack Theatre; BLOOM Collaborative, City Theatre Company, Rivers of Steel, 1Hood Media, Arts and Education at the Hoyt, Barrio Alegria,
Bottle Works on Third Avenue, Casey Droege Cultural Productions, City of Asylum, Community Arts Center of Cambria County, Erie Dance Consortium, George Junior Republic in Pennsylvania, IUP’s Lively Arts, Mattress Factory, Office of Public Art, Pennsylvania
Rural Arts Alliance, Quantum Theatre, and Texture Contemporary Ballet.
“The arts today are more important than ever, whether as a contributor to the development of well-rounded youth, as a partner in community development, or as an economic driver,” said Robert Lynch, president and CEO of Americans for the Arts. “Arts organizations
thrive in today’s constant state of evolution when they have the marketing tools and skills to reach both the broad audiences—which bring purchasing power and income—or the targeted audiences that become partners in positive community change. This
landmark program will prepare Pennsylvania arts organizations to compete and prosper in our 21st century.”
“We are excited to see the program continuing to build as Cohort 2 begins,” said Pennsylvania Council on the Arts Executive Director Karl Blischke. “AMAE21 aims to help Pennsylvania arts and cultural organizations adeptly strengthen and sustain themselves,
and to equip them with the ability to quantify and illustrate their contributions to their communities and the economy.”
for the Arts is the leading nonprofit organization for advancing the arts
and arts education in America. With offices in Washington, DC and New York
City, it has a record of more than 55 years of service. Americans for the Arts
is dedicated to representing and serving local communities and creating
opportunities for every American to participate in and appreciate all forms of
the arts. Additional information is available at the Americans for the Arts website.