Alumna Teele Kicks Off AMA’s Marketing Week

Posted on 4/25/2018 9:20:25 AM

Suzy Teele kicked off the American Marketing Association’s first-ever Marketing Week on February 19, 2018, in the Eberly College of Business and Information Technology, where she spoke about how to build your Linkedln page. She also made it clear that our career paths are destined to fluctuate, and it’s important to be flexible when it comes to searching for jobs.

Suzy is a 1982 graduate of the Eberly School of Business and Information Technology with a major in MIS and a minor in accounting. She has strong ties with IUP, where she has been recognized as Distinguished Alumna, Eberly College of Business and Technology Hall of Fame Inductee, and Commencement speaker. She is also a former president of the IUP Alumni Board.

Suzy has been a part of the business and technology industry for over 25 years and is well respected in her field. She is currently head of Marketing and Communications for the Advanced Robotics for Manufacturing Institute, a national public-private partnership focused on advancing robotics and workforce development to grow US manufacturing.

In her free time, Suzy is passionate about educating and mentoring students at IUP, the University of Pittsburgh, Carnegie Mellon University, PowerLink, Ascender, and Innovation Works through AlphaLab and AlphaLab Gear.

Aside from her work and volunteer endeavors, Suzy's friends and family mean the world to her. She loves watching them grow into adults and spending all the time she can with them. She is also very passionate about traveling the world. It's something she tries to do every year, and she encouraged us to explore the world when we get the chance to.

Suzy is very active on LinkedIn and inspired us to get active, involved, and networking on our pages. She reiterated how crucial spelling and grammar is across all social media platforms. There is nothing more unappealing than bad grammar on a great post. Our LinkedIn pages are a big resume for ourselves, so checking our work for typos once or even twice is key to nailing that interview.

One big thing that Suzy pointed out was to highlight volunteer work that you may have done in the past or present. It shows that you are willing to put in time towards something that you are passionate about and it is for the betterment of society.

It is crucial to ask people to connect on Linkedln, rather than waiting to get a request from somebody else. If you ask somebody to connect, make it personal and send them a message that makes it seem like you’re interested in what they do and express that you have done a little bit of research. For example, “Hi Suzy, I noticed  that you work in Robotics and Manufacturing, I have a similar interest. I would love to connect with you and learn more about what you do!”

Overall, Suzy did a wonderful job explaining how to network more efficiently online, especially through Linkedln, and how to make ourselves for marketable to future employers.

“I loved learning about Suzy Teele's journey to success. She honestly has the life I aspire to have someday; successful self, family, and travels.” —Morgan Rihn, AMA member