IUP Chapter of the American Marketing Association Hosts KCAC Marketing Manager

Posted on 9/26/2017 9:56:55 AM

On September 20, 2017, the IUP Chapter of the American Marketing Association hosted Kristen Kaltreider, marketing manager for the Kovalchick Convention and Athletic Complex. Kaltreider graduated from IUP in spring 2016 with a bachelor’s degree in Marketing and a minor in Economics.

IUP American Marketing Association members

During Kaltreider’s time at IUP, she was involved in Phi Gamma Nu, where she served one year as the social chair. After graduation, she accepted a full-time position in the marketing department at S&T Bank. A few months later she was blessed with the opportunity to become the marketing manager for the KCAC, where she had previously done internships during her junior and senior years.

With 80 people in attendance, Kristen explained to the group her journey through college and her career after graduation. She told the group which classes were most useful to her, what she learned most from them, and how she is still applying that information to her current job. She told those in attendance that the most important things to do during school were: get involved, join an organization, get a part-time job, and get an internship in your field of study. She informed the group on the internship that she hosts through the Marketing Department at the KCAC. Kristen quizzed the group at the end on her presentation and gave away six Lil Uzi Vert tickets to the three winners that answered her questions correctly!

The IUP AMA was thrilled to have had Kristen Kaltreider come and speak. They believe that it is very important to see how a recent IUP graduate has done in the real world and to see how fast she is moving along in her career.

“Kristen was super informative about opportunities the KCAC has to offer, as far as internships for us students,” said Katie Mest. “The whole group responded really well to her enthusiasm about the marketing field. I know it definitely made me excited to look more into what the world of marketing has to offer us.” 

Eberly College of Business and Information Technology