For-profit businesses are not the only organizations that need marketing. Nonprofits can apply marketing techniques to publicize their mission, determine client needs, and attract contributions of time and money.
In partnership with World Education, IUP offers an online, noncredit course on Principles of Marketing for Nonprofit Organizations. After completing this course, you will be able to define what marketing is in the nonprofit context and understand the importance of planning and ethics. You will also be able to describe how target markets can be identified for donors and how new service products can be developed for clients.
Learn more at World Education by searching "Principles of Marketing for Nonprofit Organizations."