Jonnee Tonsel, a project manager for Comedy Central’s Brand Creative Team, is being honored with one of IUP’s 2016 Young Alumni Achievement Awards for her accomplishments in national media.
Tonsel graduated from IUP with a BS in Communications Media in 2009. While a student, she was involved in television and radio production, working with WIUP-FM and IUP-TV. With these activities and classroom opportunities, Tonsel found the IUP Communications Media program suited her needs and put her on the career path she wanted. Outside of working with activities in communications media, she also was involved in a number of other extracurricular organizations and was a member of the ROTC program.
Tonsel started her media career at Turner Broadcasting as an intern, but was promoted to associate project manager for the creative in-house agency. Tonsel explains her primary responsibilities were to “work closely with the creative team to help facilitate production of projects” and to ensure that all creative materials for projects met her clients’ objectives.
Tonsel left Turner for Comedy Central in 2015. “It looked like a great opportunity to grow my skillset and gain more experience as a project manager.” Her current duties include a variety of tasks ranging from working with outside creative agencies and marketing teams to overseeing project development with her own creative staff. Much like her responsibilities at Turner Broadcasting, she also works with clients to determine the most appropriate ways to meet their objectives.
When asked what motivates her, Tonsel explained, “A sense of responsibility. Responsibility to myself to succeed, responsibility to make my family proud, and a responsibility to those who have always seen the potential in me and pushed me to be better.”
Tonsel offered advice to current undergraduates, saying that diligence is key to success. “Always push yourself, learn to build relationships with people who motivate you to do better, and don’t expect things or opportunities to be handed to you. You have to invest in yourself, and you can’t become complacent with your skillset. If you’re not learning, you’re not growing.”
Tonsel will be honored as the College of Education and Educational Technology’s recipient of the 2016 Young Alumni Achievement Award on November 7. While she is on campus, Tonsel will meet with current students and speak to Department of Communications Media classes.