IUP Student Marketing Association Enjoys New York City Trip

Posted on 4/19/2016 10:35:10 AM

Over the weekend, from April 14–16, 2016, the IUP Student Marketing Association was fortunate enough to have sent 22 members to New York City for a professional development trip cosponsored between Eberly and the SMA students. The trip consisted of guided tours from a marketing perspective, two amazing guest speakers, and a little downtime to explore the city.

SMA Trip to New York City April 14-16, 2016The tour guide did an amazing job at interacting with SMA members, asking questions about different marketing aspects as we perused the city each day. The first guest speaker was from Planet Hollywood, a famous restaurant in New York. Kristen Martino, the director of Corporate Sales, was a powerful speaker that spoke about what she does on a daily basis and how college graduates can set themselves apart in the workforce. She gave great insight on various marketing aspects and was living proof that no matter what your age or what your major is, that you can be successful in any field if you work hard.

The second guest speaker was Marc Viscardi, the senior director of Marketing for Discovery Times Square. After SMA toured the Star Wars, Bodies, and Vikings Exhibit, Marc talked to students about the different departments of marketing and how each coincide with daily operations. He was very interactive with the students, answering questions about challenges he faced and how he solved various marketing problems. As the senior marketing director he was in charge of making sure each aspect of Marketing was running smoothly (Sales, Internet Marketing, Advertising, Promotions, and Client Acquisition). Members were very happy with the organization of the trip and the professional development aspect.

Students participating in the trip indicated that it was a great success. Members of SMA increased their knowledge of the marketing field as well as also bonding as a student organization. Halle Williams, marketing student said, “I thought the trip was well organized and provided multiple opportunities to gain knowledge and advice from marketing professionals. It allowed us to gain insight into various career fields, while still giving us the full experience of sightseeing in New York City. We also got to interact and bond with other club members.” 

Eberly College of Business and Information Technology