Student Cooperative Association Assessment within the Division of Student Affairs: Part 3

Posted on 3/28/2016 1:51:16 PM

The Student Cooperative Association uses a wide range of assessment processes to guide the planning, delivery, and continuous improvement of its programs and services. 

One example entails the ongoing assessment and evaluation processes for The Entertainment Network (TEN) and Black Emphasis Committee (BEC), which include: attendance and ticket sales tracking, post-event and overall organizational satisfaction surveys, marketing effectiveness surveys, interest and preference surveys and polls, total I-Card savings tracking, percent change tracking (of attendance, ticket sales, income generated, and I-Card savings), per person cost effectiveness, staff learning outcomes assessment, staff evaluations, organizational effectiveness surveys, and the integration of best practices and recommendations from the National Association for Campus Activities (NACA).

During fall 2015, TEN and BEC sponsored a combined total of 12 events for which overall attendance totaled 9,460. As part of the assessment process, student leaders for each event completed an Event Analysis Form in collaboration with the staff advisor and with input from peers on the executive board. This comprehensive assessment provides a mechanism to record archival data for the event, as well as a means for student leaders to reflect on the experience and make recommendations for future events as part of the continuous improvement cycle. 

The form also uses a Likert scale (ranging from 1-poor to 5-perfect) to rate 10 separate variables related to the event (e.g., staffing, planning, advertisement, etc.). The scores for each variable are then averaged to calculate an overall event satisfaction score. For fall 2015, overall satisfaction for all 12 events averaged 4.22 using the scale range identified above and also depicted in the following chart:
TEN & BEC Fall 2015 Event Satisfaction Chart

Please contact the Student Cooperative Association for additional information on TEN and BEC assessment, as well as additional assessment processes for the organization.

To learn more about Student Affairs assessment, please visit the division’s Strategic Planning and Assessment web page or the Student Affairs website.

Student Affairs Division Assessment News Post Part 2

Student Affairs Division Assessment News Post Part 1