In a blast from the past, over 40 undecided business freshman showcased marketing displays for historical businesses in the Terry A. Serafini Room. The Eberly Connections program saw another year of success and excellent student presentations, culminating
with an event on December 9, 2015, that illustrated the connection between business and history.
Students in History 106 and BTST 105 worked in groups throughout the semester to create their marketing presentation of a historical company. The presentation served as the students’ final for the linked courses of Eberly Connections.
Projects covered a wide variety of business sectors, all with the aim of studying a product from another era. The displays and presentations were evaluated by professors and university administration. Judges visited the gas mask creators from World War
II and the Sol Shades sunglasses company from 1929.
Eberly Connections was created to provide undeclared business students with an opportunity to obtain a dual lesson in history and what it takes to run a business. Its secondary purpose is to assist them in making a decision in regards to their major.
Elizabeth Ricketts, History, and Joe Rosendale, Management, are the instructors for the course.
Rosendale feels the program is very beneficial, stating, “Student feedback, along
with the quality of the team projects, evidenced how the increased familiarity among the students allowed them to be more comfortable during the group work which ultimately produced quality end-products.”
The winning team this year (at left) was “Adhesive Bandages (1920),” made up of students Taylor Guzzie, Kara DiClaudio, Haylee Peters, and Katie Weaver. The second-place team (below) consisted of Nick Allen, Christina Bertolino, Brad Collas, and Trey
Hudock, who presented “Paper Shopping Bags (1912).”
Ricketts added, “While the business course provided them with a corporate
view, the history course gave them a view from the shop floor, a look at production from the people who have labored to produce.”
Feedback from students was positive. “I really enjoyed my history and business classes,” said participant Dante Lombardi. “The collaboration was a new way of teaching that I had never experienced before in high school. It was beneficial to my learning
and my understanding of the two subjects.”
The remaining eight teams are shown below.