Students from the Student Marketing Association (SMA), part
of IUP's Eberly College of Business and
Information Technology, traveled to Pittsburgh on Wednesday, Oct. 28 to
visit Heinz Field, the home of the Pittsburgh Steelers.
SMA is an organization designed to educate marketing
students outside of the traditional classroom setting. The members of SMA
participate in various tours, networking events, competitions, and
presentations from guest speakers while coordinating with faculty members to
create an enhanced learning experience.
Upon arrival to Heinz Field the SMA students received a tour
of the facility including a walk-through the box suites, team locker rooms and
the field. While touring the stadium the students had the opportunity to look
at team memorabilia throughout the facility and witness some of the
behind-the-scenes action that allows the stadium to operate.
John Simpson, an IUP graduate who is now the marketing manager for the Steelers, met with the students
from SMA to share his experience and advice. Simpson talked with the students
about his past and current careers, potential internship opportunities for the
students and tips to help them make their dream jobs reality.
To conclude the tour, the SMA students ate dinner at the
Jerome Bettis’ Grille 36, one of Pittsburgh’s best sports bars according to
Pittsburgh Magazine. Grille 36 is not only known for its award-winning menu, but
also its Pittsburgh sports pride.
SMA students appreciated both the educational experience
they gained from the trip as well as the opportunity to get to know other
“The Heinz Field trip was a really great time,” said Edward
Angelo, a senior studying marketing. “We got to go out and have some fun while
learning valuable life lessons and business tips from John Simpson. Getting to
know some of the members I didn’t know was an added bonus.”
Brian Bashline, the president of SMA, said, “It really
helped getting to know all the members that went on the trip as we sat down in
a friendly setting and talked as not just members of a club but as friends.”
When asked what he learned from the trip and Simpson’s
advice, Angelo said, “Have passion in life and stick with it. In the end you
will get to where you always wanted to be.”