Margaret Stewart, a graduate of the Communications Media
and Instructional Technology PhD program, and Gail Wilson, chair of the
Department of Communications Media, recently published their original research
in the journal Computers in Human Behavior. Their article, “The dynamic role of social
media during Hurricane #Sandy: An introduction of the STREMII model to weather
the storm of the crisis lifecycle,” proposes a new model for studying crisis
communication and management of social media during a crisis.
Stewart and Wilson conducted case study research to
investigate the use of social media as a communication tool during the
Hurricane Sandy crisis. While considering the typical evolutionary stages of
crisis, the research presents the original STREMII model to explain how social
media crisis communication is a cyclical process. The full article can be
accessed online free of charge until December 13, 2015.
Computers in Human
Behavior is a scholarly journal dedicated to examining the use of computers
from a psychological perspective.
Department of Communications Media