Alumna Stewart Publishes on Crisis Communication and Social Media

Posted on 11/5/2015 12:22:18 PM

Margaret Stewart, a graduate of the Communications Media and Instructional Technology PhD program, and Gail Wilson, chair of the Department of Communications Media, recently published their original research in the journal Computers in Human Behavior.  Their article, “The dynamic role of social media during Hurricane #Sandy: An introduction of the STREMII model to weather the storm of the crisis lifecycle,” proposes a new model for studying crisis communication and management of social media during a crisis.

Stewart and Wilson conducted case study research to investigate the use of social media as a communication tool during the Hurricane Sandy crisis. While considering the typical evolutionary stages of crisis, the research presents the original STREMII model to explain how social media crisis communication is a cyclical process. The full article can be accessed online free of charge until December 13, 2015.

Computers in Human Behavior is a scholarly journal dedicated to examining the use of computers from a psychological perspective.

Department of Communications Media