"The Upside of Fear: Positive Affect from Negative Stimuli" presented by sociologist Margee Kerr is being offered free to the public as part of the MARTI Summer School Conference. The presentation will take place Wednesday, June 24, 2015 at 5:30 p.m. at the Kovalchick Convention and Athletic Complex.
The presentation will discuss fear from a psychological, social, and
physiological perspective and present preliminary findings from her study
"Ecological Emotional Experience Protocol" that is based on data
collected from people experiencing fear in the real world.
This study gives us
a glimpse into what is happening in the brain and body during times of fear,
and how people can benefit from engaging in scary experiences.
Margee Kerr has a PhD in
sociology from the University of Pittsburgh, where she currently teaches. After
years working inside institutions studying social inequalities, Kerr made the
bold decision to step away from the security of academia and study fear in the
real world, namely inside haunted houses.
Since 2008, she has been working for ScareHouse
haunted house writing surveys as well as collecting and analyzing data on customers and
employees to understand how and especially why people seek out thrilling and
In 2012, Kerr helped to create, write, and host the Scare U web
series with ScareHouse, presenting entertaining lessons about fear and why we
love it. In 2014, Kerr returned to the world of academic research. As the
co-investigator on a “first of its kind” study measuring fear in the real
world, she collected data on how the brain and body respond in real-life thrilling
and emotional situations.
MARTI Summer School Conference