Jin Su, associate professor of Fashion Merchandising, published the
article “Brand Personality and Brand Equity: Evidence from the
Sportswear Industry” in the peer-reviewed Journal of Product & Brand Management, Vol. 24, Issue 2, Spring 2015.
The Journal of Product and Brand Management is international and interdisciplinary, and it advances the theoretical
and managerial knowledge of products and brands.
Department of Human Development and Environmental Studies