Jin Su, associate professor of Fashion Merchandising, presented two papers at
the 2014 International Textile and Apparel Association Annual Conference, was held in Charlotte, NC, November 12–16,
The International Textile and Apparel Association
(ITAA) is a professional, educational association composed of scholars,
educators, and students in the textile, apparel, and merchandising
disciplines in higher education. ITAA advances excellence in
education, scholarship and innovation, and their global applications.
Su’s first presentation aimed to identify the personalities
that are specifically associated with denim jeans brands
from the customer’s perspective. Su’s second presentation examined the
nature of the relationships between the various dimensions of
consumer-based brand equity in the context of fast fashion brands.
Human Development and Environmental Studies