Su Presents Fashion Branding Research at International Textile and Apparel Association Conference

Posted on 12/16/2014 2:53:20 PM

Jin Su, associate professor of Fashion Merchandising, presented two papers at the 2014 International Textile and Apparel Association Annual Conference, was held in Charlotte, NC, November 12–16, 2014.

The International Textile and Apparel Association (ITAA) is a professional, educational association composed of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education. ITAA advances excellence in education, scholarship and innovation, and their global applications.

Su’s first presentation aimed to identify the personalities that are specifically associated with denim jeans brands from the customer’s perspective. Su’s second presentation examined the nature of the relationships between the various dimensions of consumer-based brand equity in the context of fast fashion brands.

Human Development and Environmental Studies