Su Discusses Global Supply Chain Perspective, Adolescents’ Clothing Brand Sensitivity

Posted on 10/3/2014 1:12:04 PM

Jin Su presented papers at the 2014 Asian Consumer and Family Economics Association Conference in Taipei, Taiwan, July 9–11.

The first paper, “Using supply chain perspective to embed sustainability in apparel and textiles discipline,” examines sustainability issues in the apparel and textiles industry from a global supply chain perspective. The textile and apparel industry is an ideal representation of global supply chain, and it has tremendous power to control what people see, feel, and think about themselves, the environments, and the welfare of society.

The second paper, entitled “Examining Chinese adolescents’ fashion involvement and brand sensitivity to clothing: A research model,” utilizes consumer socialization and the brand-consumer relationship perspectives. The research proposes a new conceptual framework to examine how the agents of consumer socialization impact Chinese adolescents’ fashion involvement and brand sensitivity to clothing.  

The Asian Consumer and Family Economics Association (ACFEA) has met every other year since 1995. Attendees exchange opinions of common problems on consumer and family economics in Asia and the typical economic issues of the host country. Many theoretical, methodological, pedagogical, and policy issues in consumer and family economics areas in an Asian context have been addressed. The 2014 ACFEA conference was hosted by National Chengchi University, Taiwan. The central topic of the conference is to improve the well-being of consumers and families.

Human Development and Environmental Studies