We, in the Office of Communications, hope that you have noticed
a different look to the IUP website and Facebook page this week with our new
“Find Your Success” tagline.
You’ll be seeing a lot of this new tagline in advertisements
(especially in western Pennsylvania) and in selected publications.
This new marketing theme was not difficult to develop.
IUP is about success—especially helping
our students to create their own successes, both while they’re studying here
and in their lives after graduation.
This new “Find Your Success” theme builds on the powerful
messages of our students featured in the “Get My Story” advertising campaign to
let everyone know that IUP is about success.
We tested this tagline with several different audiences,
and we listened to surveys that told us what prospective students—and parents—were
looking for in a university. It’s pretty simple: excellent academics at an affordable price
and success after graduation. We believe IUP offers both, and we want everyone
to know it.
We believe this ongoing campaign will be highly effective in generating
broad positive awareness of IUP, and we hope that you take pride in these
positive IUP messages.
Take a look at the commercial, and find out more
about the “voice” behind it.
Office of Communications and Marketing
Fraud, Waste, and Abuse Hotline
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