A visit to New York City by the Student Marketing Association brought insight to the students and fun.
The April 13–14, 2012, trip was taken by 23 SMA members and included a tour of the Uproar Youth Marketing firm, which handles promotions and commercials for children’s toys, candy, and games. SMA toured the facility and prepared a marketing program using clips from the company.
“With the hard work and participation of all our members and Eberly’s assistance,” said Kelly Welde,” SMA had a trip of a lifetime with marketing insights and memories that will last forever.”
The second day of the trip featured a tour of the September 11 Memorial. During their tour, they listened to their tour guide speak on marketing memorials. Following the tour, the group went sightseeing and shopped.
—By Alycia King
Eberly College of Business and Information Technology