In a collaborative effort to help fight hunger, Kellogg’s Food Away From Home and IUP Dining Services are teaming up for one month to donate cereal to a local area food bank.
A bowl of Kellogg’s cereal will be donated to the Greater Pittsburgh Community Food Bank for every bowl of Kellogg’s cereal purchased by students on campus during this promotion. An estimated 6,400 servings of cereal are expected to be donated.
“IUP is very pleased to partner in this initiative with Kellogg’s,” IUP Interim President David Werner said. “This is certainly a win for all involved. This is a nice opportunity for our students to become aware of the needs of our home community and to see how a company can be actively engaged in philanthropy for local towns.”
According to the Greater Pittsburgh Community Food Bank, hunger transcends all economic and social levels in southwestern Pennsylvania. Urban and rural, children, seniors, working people, in most neighborhoods: hunger is there. In fact one in seven people in the area’s communities doesn’t get enough to eat. This Kellogg and IUP effort helps those in need and provides IUP students with an opportunity to help support this important cause.
“Kellogg has supported food banks across the U.S. for nearly thirty years. On average, the company donates $20 million of products annually,” Tim Knowlton, vice president, Corporate Social Responsibility for Kellogg Company, said. “Our partnership with the Indiana University of Pennsylvania and the Greater Pittsburgh Community Food Bank is an example of our continued commitment to helping those challenged in these economic times.”
For more than one hundred years, consumers have counted on Kellogg for great-tasting, high-quality, and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. Kellogg Company’s brands, which are manufactured in eighteen countries and marketed in more than 180 countries, include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, All-Bran, Mini-Wheats, Nutri-Grain, Rice Krispies, Special K, Chips Deluxe, Famous Amos, Sandies, Austin, Club, Murray, Kashi, Bear Naked, Morningstar Farm, Gardenburger and Stretch Island. For more information on the Kellogg Company, including our corporate responsibility initiatives, visit the Kellogg company’s website.
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