Eberly Marketing Professor Cochairs Conference in China

Posted on 1/25/2011 9:44:58 AM

A professor from the Eberly College of Business and Information Technology (ECOBIT) Marketing Department cochaired a business conference October 23-24, 2010, in Chengdu, China.

Dr. Rajender K. Garg cochaired the fourth annual International Conference on Management of Services and Technology, held at the Southwestern University of Finance and Economics (SWUFE) in China. Garg is president of the Global Digital Business Society (GDBS), the event’s sponsor. Xiao Ma, vice president of SWUFE, also cochaired the event.

GDBS Conference
Dean Robert Camp (third from right) and Dr. Rajender K. Garg (third from left) of the Eberly College of Business and Information Technology join distinguished guests at the Global Digital Business Society's 2010 Conference in China.

The conference’s theme was e-commerce and e-government, terms describing the conducting of business and government via the Internet. The majority of Garg’s work is in this area, he said, and participating in the conference enhanced his and the other attendees’ knowledge of the subjects.

“When I see so many different types of projects going on,” he said, “it enhances my own research.”

Keynote speakers included Dr. Robert Camp, ECOBIT dean, and Dr. Chandan Chowdhury, former president and CEO of Industrial and Financial Systems and member of GDBS. Several other ECOBIT faculty members and students attended. GDBS combined with another e-commerce conference happening simultaneously at the same venue, Garg said, for a total of approximately two hundred people.

The conference included an essay competition focused on economic problems specific to China and other “transitional economies,” according to the GDBS website. Competition winners then had the opportunity to present their papers at the conference and to have their papers published in the Journal of Digital Business, GDBS’s biannual publication, which Garg edits.

GDBS was founded in 2005, Garg said. The society’s mission is “to bring the people from all over the world together in order to bridge the gap between development and use of digital technologies,” according to the society’s website.