Indiana University of Pennsylvania’s Alumni Association Board of Directors welcomed three new members to the Board during its October meeting.
New board members are Casey Ryan, a 2012 international studies-political science and Spanish dual degree graduate originally from Sharpsville, now of New York City; Dana Seguin, a 1999 fashion merchandising major originally from Cranberry Township and now of Pittsburgh; and Joseph Spadea, a 1988 communications media major originally from Lancaster and now of Bullard, Texas.
The IUP Alumni Association Board of Directors is the governing board for the IUP Alumni Association, which includes all graduates of IUP. Directors are nominated by the Governance Committee and elected by a majority vote of the board membership. The board has 16 elected directors, who serve four-year terms.
The mission of the IUP Alumni Association is to create and enrich relationships to engage current and future alumni in the advancement of IUP. IUP has more than 140,000 graduates living and working all over the world.
Casey Ryan
Ryan is the chief of staff at Starman Holding, leading business development and government affairs across a portfolio that includes AI, tech, consumer products, and real estate. Working in the office of the CEO, he handles government relations and stakeholder engagement. Ryan also founded his own consulting firm in 2023 and was named to City & State’s 2022 New York City 40 Under 40 list.
Before moving to the private sector, Ryan spent 12 years in public affairs and campaign strategy, working directly with leaders at the highest levels of government. Most notably, he served as finance director for Governor Kathy Hochul’s campaign, where he led a $62-million fundraising operation, the largest in state history to date. His background also includes key fundraising and strategy roles with the Human Rights Campaign, the New York State Democratic Committee, and gubernatorial campaigns in New York and Maryland.
Ryan’s involvement with the university started as a student leader, serving as president of the IUP Ambassadors and as a community assistant. Today, he stays connected as an active member of both the New York Advancement Council and the College of Arts, Humanities, Media, and Public Affairs Advancement Council, routinely returning to campus to host career panels and mentor political science students. He was honored with the 2024 IUP Young Alumni Achievement Award.
Dana Seguin
Seguin, a 25-plus-year fashion and marketing executive and current chief marketing officer of Altar’d State, brings extensive experience in brand building, creative strategy, marketing, and consumer engagement to the board of directors.
As CMO of Altar’d State and Stand Out For Good, Inc., Seguin leads brand, creative, marketing, and digital strategy for a growing portfolio of purpose-driven brands. Throughout her career, she has helped shape some of the fashion industry’s most recognizable and influential brands, including American Eagle, Aerie, Spanx, Chico’s, and RG Barry Brands.
Seguin began her career at American Eagle Outfitters, where she transitioned from merchandising into marketing and spent 15 years building her expertise across brand strategy, advertising, creative, public relations, and consumer engagement. As senior director of Aerie Marketing, she helped develop and launch the groundbreaking Aerie Real campaign, which challenged traditional fashion advertising by eliminating retouched imagery and celebrating women as they are. The campaign became a defining moment for the Aerie brand and helped establish a new standard for authenticity and inclusivity in fashion marketing.
At Spanx, Seguin led creative and marketing initiatives during a significant period of brand evolution, helping expand the company’s positioning beyond shapewear into a broader apparel brand. She oversaw a comprehensive brand redesign across packaging, digital, photography, and consumer communications, and helped introduce new apparel categories and the brand’s first advertising campaign for leggings. Working closely with the founder and executive leadership, she helped shape the brand’s creative vision and consumer experience during a pivotal period of growth. As chief marketing officer of RG Barry Brands, she expanded her leadership across a broader portfolio of brands and gained valuable experience working with executive leadership, boards, and private equity stakeholders.
Across her career, Seguin has been recognized for combining bold creative thinking with strong business strategy and for building brands that create meaningful connections with consumers. Her work has consistently focused on the intersection of culture, confidence, inclusivity, and purpose.
An alumna of IUP’s Fashion Merchandising program, Seguin was president of the IUP Fashion Association and a founding member of the university’s women’s rugby team. Her connection to IUP has remained an important part of her personal and professional journey, and she is passionate about giving back to the university and helping prepare the next generation of students for careers in fashion, marketing, business, and creative leadership.
Seguin is also the author of My Best Friend Charlie, a children’s book inspired by her rescue dog, Charlie. The book reflects her passion for storytelling and her commitment to giving back, with proceeds benefiting Animal Friends of Pittsburgh.
Joseph Spadea
Spadea, news director of KETK-TV and KFXK-TV in Tyler, Texas, has a long career in television news, including in Baton Rouge, Omaha, Oklahoma City, Phoenix, Los Angeles, Boston, and Providence, launching his career at WCHA radio in Chambersburg, WLPA radio in Lancaster, and WGAL-TV in Lancaster. He is a current board member and past president of Young Audiences, Arts in Learning of Northeast Texas, one of the oldest and most respected arts-in-education organizations in the nation.
At IUP, he worked with WIUP-TV and WIUP-FM, was a student worker in the Sports Information Department, and was an announcer for women’s basketball. His wife, Becky Brock Spadea, from Washington, is a 1989 graduate of IUP.