New IUP Commercials Invite Prospects to “Get in the Grove”

Posted on 11/9/21 1:19 PM

IUP has three new commercials airing on TV and cable, as well as online, in various markets across Pennsylvania.

Filmed at the end of September, the new commercials emphasize academic opportunities at IUP by showing those opportunities right at the heart of campus—the Oak Grove.

Forty-eight students participated in the production. Every student appearing in the commercials was portrayed by a current IUP student.

“The current higher ed market is fiercely competitive,” said Chris Noah, chief marketing officer. “These new commercials were created to feature unique aspects of IUP in a unique, visually distinctive manner. They will help us stand out from the competition with a fresh, ownable look and feel.”

The Division of Marketing and Communications would like to thank Facilities Management, University Libraries, and the Department of Theatre, Dance, and Performance for their assistance with these productions.