Marketing, BS

BS in Marketing

• Achieve a solid foundation in marketing through core business administration and marketing courses.
• Focus on integrating technical knowledge in all areas of marketing with analytical and communication skills.
• Choose from a wide variety of electives such as internet marketing, social media marketing, advertising, professional selling, sales management, marketing research, marketing logistics, product design and branding, business-to-business marketing, direct marketing, retail management, and services marketing.
• Participate in professional development and networking opportunities through our Student Marketing Association. Get involved in regional and national marketing competitions, review entrepreneurial projects, and evaluate the marketing worth of new products.
• Take advantage of our corporate relations unit, which boasts a 50 percent placement of juniors and seniors in paid marketing internships.
• Study abroad with our partner business schools in Europe, Asia, and Latin America. Through scholarships with these schools, the cost of study is on par with the cost at IUP.
• Become a part of the alumni network when you graduate.

Be Ready with Broad Business Core, Specialized Marketing Classes

Businesses can't succeed if no one is inspired to buy their products or to use their services. As a marketing major at IUP College of Business, you will learn how to contribute to the success of a business in today's global economy. You will learn to employ professional marketing industry practices and creative problem-solving.

You will take the business administration core courses which cover the spectrum of functional areas in business. You will also take courses in your major field such as Consumer Behavior, Marketing Strategy, Marketing Research, and several other courses in Marketing.

Your professors will combine instruction in the technical areas of marketing with coursework designed to strengthen your analytical and communication skills.

Explore Other Areas

You will also have space in your schedule for some additional courses to choose from complementary areas in business or other fields.