Majors in Marketing

  • Students in a Business Honors class

    EBERLY BUSINESS HONORS PROGRAM:   Prospective IUP students choosing any business major can apply for the Eberly Business Honors Program, which selects a group of students each year for a four-year academic program of honors courses.

    Strong Core Classes Launch Promising Careers

    What makes the marketing program so effective at IUP is its broad foundation-what we call the core. This broad foundation prepares you not only for the present marketing landscape, but for the future as well, giving you the critical and analytic thought process that a strategic marketer needs. Though your approach to marketing through social media may differ tactically, how you integrate marketing programs will be key to your success as a marketer.

    Marketers are innovators, constantly coming up with new ways and channels to market. Whether you want to pursue the creative side of marketing or the analytic, whether you are attracted to sales or green marketing, you will have access to numerous electives so you can specialize in those areas that most interest you.

    BS in Marketing

    • Achieve a solid foundation in marketing through core business administration and marketing courses.
    • Focus on integrating technical knowledge in all areas of marketing with analytical and communication skills.
    • Choose from a wide variety of electives such as internet marketing, social media marketing, advertising, professional selling, sales management, marketing research, marketing logistics, product design and branding, business-to-business marketing, direct marketing, retail management, and services marketing.
    • Participate in professional development and networking opportunities through our Student Marketing Association. Get involved in regional and national marketing competitions, review entrepreneurial projects, and evaluate the marketing worth of new products.
    • Take advantage of our corporate relations unit, which boasts a 50 percent placement of juniors and seniors in paid marketing internships.
    • Study abroad with our partner business schools in Europe, Asia, and Latin America. Through scholarships with these schools, the cost of study is on par with the cost at IUP.
    • Become a part of the alumni network when you graduate.

    Minor in Marketing

    • Designed for business students (non-marketing majors) and non-business students (majoring in 'allied fields' such as Fashion Merchandising, Sports Administration, Art, Journalism, and Hospitality Management) who wish to proliferate their portfolio by taking selected/suited marketing coursework to gain some exposure in this field.      

    Minor: Marketing (18 cr)

    {for Business Majors, and students majoring in: Fashion Merchandising, Sports Administration, Art, Journalism, Hospitality Management}  

    Required Courses:               

    MKTG 320 Principles of Marketing (3 cr)

    MKTG 321 Consumer Behavior (3 cr)

    Four additional MKTG courses (12 cr)     

    Minor course requirements must be completed with a minimum cumulative GPA of 2.0.