Using Analytics

  • Web analytics is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing web usage (source: Digital Analytics Association).

    As a web maintainer, you can obtain web analytics data for your website by signing up for analytics reports.

    This section of the Web Team’s site explains how to understand the data you’ll receive and how to use that data to improve your website.

  • Sign Up to Receive Monthly Analytics Reports
    Receive monthly analytics for your website.
    Understanding Your Analytics Reports
    An overview of your analytics reports.
    The Site Report in Depth
    The Site Report gives you overall statistics for your whole website.
    The Content Analysis in Depth
    The content analysis gives you a page-by-page analysis of each page in your website.
    Analytics Reporting Months
    Our “reporting months” don’t line up exactly with calendar months. Here’s the schedule.
    Analytics Glossary
    Definitions of some useful web analytics terms.