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Alumni Attitude: By the Numbers

Breezedle Hall at IUP

Photo by Keith Boyer

Early last year, IUP conducted its first Alumni Attitude Study with help from Performance Enhancement Group, a Texas-based consultant. The electronic survey went to all alumni for whom the university has current e-mail addresses.

According to Mary Morgan ’91, director of Alumni and Constituent Relations, the survey shows how well the university currently meets alumni needs. Future surveys will measure improvement. “We have every intention of keeping the survey’s findings in mind as we plan events, develop communications for alumni, and shape the university’s direction,” Morgan said.

Survey results are as follows:

89 percent rated opinion of IUP between good and excellent 72 percent described alumni experience as good or excellent95 percent rated decision to attend IUP between good and great

Participation rate: 7.71% (3,979 out of 51,604)

About the Respondents

Location

  • In state, 58%
  • Out of state, 41%
  • Out of country, 1%

Degrees received

  • Undergraduate, 77%
  • Graduate, 11%
  • Both undergraduate and graduate, 11%
  • No degree, <1%

Decade of graduation

  • 1940s and earlier, <1%
  • 1950s, 2%
  • 1960s, 9%
  • 1970s, 21%
  • 1980s, 20%
  • 1990s, 17%
  • 2000s, 18%
  • 2010s, 12%

What They Said

Rated their decision to attend IUP:

  • Great, 60%
  • Good, 35%
  • Fair, 5%
  • Poor, <1%

Opinion of IUP

  • Excellent, 40%
  • Good, 49%
  • Fair, 9%
  • Poor, 2%

Experience as alumni

  • Excellent, 19%
  • Good, 53%
  • Fair, 22%
  • Poor, 5%

How often they promote IUP to others:

  • All the time, 16%
  • Regularly, 26%
  • Occasionally, 50%
  • Never, 8%

Rated their connection with IUP on a scale of 0 (lowest) to 10 (highest):

  • 0-4, 39%
  • 5-10, 61%

Rated their preparation by IUP for current work or graduate study:

  • Good to excellent, 81%
  • Fair, 15%
  • Poor, 4%

Reported they do these things frequently:

  • Read IUP Magazine, 69%
  • Read IUP e-mails, 48%
  • Use IUP Facebook, 36%
  • Get in touch with other alumni, 34%
  • Visit campus, 15%

Rated these factors as having significant or critical impact on their opinion of IUP (top answers):

  • Accomplishments of alumni, faculty members, and students, 73%
  • University’s role in improving society through research and service, 70%
  • School rankings, 68%
  • Prestige of degree, 67%
  • Ability to provide scholarships, 67%

Described relationships with the following as loyal or very loyal:

  • IUP, in general, 79%
  • Major or academic department, 74%
  • Faculty member or instructor, 69%
  • College/school, 68%
  • Student organization or activity, 64%
  • IUP athletics, 37%

Rated the following as very important or critically important for alumni to do (and rated IUP as good or excellent in supporting alumni to do these things):

  • Identify job opportunities for graduates, 79% (48%)
  • Promote IUP to others, 72% (62%)
  • Mentor students, 66% (47%)
  • Recruit students, 63% (55%)
  • Provide financial support to IUP, 55% (59%)

Rated the following as very important or critically important to their experiences as students (and rated IUP as good or excellent in facilitating each):

  • Academics/classes, 97% (88%)
  • Skills/training for career, 93% (73%)
  • Relationships with other students, 88% (75%)
  • Relationships with faculty/administration/staff, 88% (72%)
  • Lessons about life, 83% (58%)
  • Sense of community, 83% (70%)
  • Welcoming environment for all, 73% (70%)
  • Opportunities to participate in student organizations, 66% (70%)

Rated the following communication methods as very important or critically important (and rated the effectiveness of each as good or excellent)

  • IUP Magazine, 75% (86%)
  • IUP e-mail, 59% (68%)
  • IUP website, 57% (77%)
  • Invitations to IUP activities, 55% (62%)
  • Alumni electronic newsletter, 53% (64%)
  • College/department newsletters, 52% (40%)
  • Social media, 48% (58%)
  • Communication regarding services and benefits, 47% (50%)

Rated the following as somewhat likely or very likely reasons to attend an IUP event:

  • To have fun, 80%
  • To see friends, reminisce about college, 74%
  • To meet people in same geographic area, 53%
  • To hear from an IUP faculty or staff member, 51%
  • To network, 50%

Rated the following motivations as important or very important in making a gift to IUP (top answers):

  • That the gift has impact and is used wisely, 66%
  • IUP provides financial support to students, 56%
  • It’s the right thing to do, 47%

Said they somewhat agree or strongly agree that the following reasons prevent them from giving more to IUP (top answers):

  • Personal financial situation doesn’t allow it, 72%
  • No interest in financially supporting IUP, 40%
  • Paying off college debt, 40%

Alumni were asked to name one program or activity that had special impact on their experience as students. In this word cloud, the larger the size represents the higher the frequency of the response.