Marketing and Recruitment

  • Marketing

    The SGSR understands the importance of having a solid plan for marketing your department and graduate offerings for recruitment purposes. We have various digital and limited traditional marketing options that are available to all graduate coordinators. Some of the platforms we use currently are: Google Adwords (search/display/international),, (international), The Griffon (military magazine/website), JetSpring (chat service), and Facebook-sponsored ads and Linked-in ads. In addition, GRE mail lists are available for purchasing, and website development services are also offered.

    To learn more about these opportunities and how to take advantage of them to market your program, you will need to meet with the director of Marketing, Frank DeStefano ( He will assist you in developing a targeted marketing strategy that optimizes our noted resources for your program.

    Funding Requests

    To apply for funding, a marketing request form is sent in the Fall to all graduate coordinators with instructions on how to request and process funding. Decisions are made based upon marketing criteria that impacts recruitment. All marketing campaigns are tracked to assess their effectiveness.

    Below is an overview of our recruitment system and its communication strategy. Additionally, we have provided a few tips for keeping recruitment competitive.


    Overview of Hobson Connect

    Communication Plan — Hobson’s Connect

    Hobson’s Connect is a proprietary customer relationship management (CRM) software package that facilitates purposeful connections between potential graduate students and IUP. Hobson’s Connect is used to optimize recruitment, grow enrollment, and improve service to our recruits. IUP’s customized plan takes the recruit through three phases: “inquire to apply” – “apply to admit” – “admit to enroll.”

    There are approximately 20 e-letters designed for each program with communications from the graduate coordinator, college dean, the dean of the graduate school, and others with basic information such as how to apply, or if graduate assistantships are available.

    All letters are designed to lead prospective students through the application, admission, and enrollment process until they become enrolled students. We have created a visual depiction of this process with tips for communicating competitively for you to download. This will assist you in comprehending where a potential recruit is at within the communication plan.

    This process is entirely automated and answers most questions, and only requires a response from you, the graduate coordinator, if the questions is too program specific. These questions are forwarded to you by the admissions staff or others who manage the Hobson’s system.