These guidelines are intended to help you follow the standard formats for the IUP website.
Following the standard formats will increase consistency and usability across the website and maximize Google searchability.
Use them according to the guidelines below. They are not interchangeable.
Use the introduction style when highlighting the first paragraph of your content (see sample below). Here is how to apply the introduction style.
Indiana University of Pennsylvania was founded as Indiana Normal School in 1875, with 225 students and one building, John Sutton Hall.
In 1920, the school was awarded the right to grant degrees. Its name changed to the State Teachers College at Indiana, Pa., and its ownership changed to the Commonwealth of Pennsylvania.
The point of the introductory style is twofold:
Note: The introduction style is for the first paragraph only. Do not use the introduction style in place of headings.
Use headings for side heads within your content. They should be used in descending order: The title/headline uses Heading 1, the primary side heads use Heading 2 (red), side heads within the primary Heading 2 side heads use Heading 3, etc.
Following is information about grants offered through the office.
This grant provides funding to eligible undergraduates ...
Following is information about scholarships offered through the office.
This scholarship provides funding to eligible undergraduates ...
Please note the following:
Do not use introduction and a heading style. This alters the heading appearance and consistency.
Use italics to show emphasis. However, overusing italic type detracts from its ability to show emphasis.
Reserve bold for when you really need it. Overusing bold detracts from its ability to show emphasis. Using bold in text also detracts from the ability of headings to stand out on a page.
Do not use all capitals. They make text more difficult to read, and some people interpret them as yelling.
Note: Organizing text with the appropriate headings, ordered lists, and other styles may be a more effective way of showing emphasis.
The linked text should tell a person what is on the other side.
Learn more about the American Psychological Association.
Do not use URLs in text.
See American Psychological Association for more information.
See American Psychological Association, http://www.apa.org/, for more information.
Do not link a person's name to an email address. Link a person’s name to a page with more information about the person, but write out an email address.
Questions may be directed to Mike Powers, firstname.lastname@example.org.
For links to other sites/pages within the content management system, use quicklinks rather than hyperlinks.
When content moves, hyperlinks break. If you don’t know where to find content in the CMS, please ask!
Use the ordered or unordered list options in the formatting toolbar. Do not use special “bullet” characters or type the number of the listed item. Instead, highlight the lines that you want included in the list and select the desired option. Aside from maintaining a consistent style, doing this is also an accessibility requirement, as it allows people with visual impairment to understand that what they are reading is an actual list.
Please use the standard formatting styles provided on the toolbars within the CMS editor. Centered and underlined text, for example, are not used on the website.
Also, use the ordered-list styles—bullet points and numbered lists—provided by the CMS, rather than creating them by hand.
Avoid use of tables when possible. There is a growing focus on making websites more accessible to people with disabilities, and tables are not easily translated for those who use screen readers on the Web.
Photos and other graphics should be sized appropriately before being uploaded into the CMS. Do not resize images within the CMS; uploading oversized images is an inefficient use of storage space on the central server.
Standard photo sizes for the IUP website are as follows:
Do not use lines or combinations of symbols to make divisions in text. Proper use of headings should suffice.
Examples of what not to do: