Majors and Minors

Engage the World Persuasively, Effectively, and Memorably

Your career in communications media is an exercise in global outreach and sharing. Great products, services, and information rarely find a hungry audience without storytelling and evocative imagery. The communications field will grow with each technological breakthrough.

Communications Media, BS

Master all aspects of communications media, including the design, production, and evaluation of media messages.

  • Complete a nine-credit internship as a stepping stone to your first job.
  • Immerse yourself in media writing, production, promotion, and marketing.
  • Enjoy electives your adviser will help you choose so your time at IUP is as productive as possible.
  • Enrich your perspective by fulfilling IUP's Liberal Studies Program. These courses are the bedrock of an effective communications professional.
  • Choose your track: Media Marketing, Media Studies, or Media Production.
    • Media Marketing Track (MDMK)

      • Take courses in media promotion, sales, and management along with courses in marketing, advertising, and social media marketing in this interdisciplinary program offered with the Department of Marketing.
      • Create sales and marketing plans, promote organizations, and develop skills in planning and executing marketing strategies.
    • Media Studies Track (MDST)

      • Focus your program on media theory, writing, and research.
      • Choose beginning production courses and electives that prepare you for graduate school, or work in careers like promotion, event planning, and writing.
    • Media Production Track (PROD)

      • Take basic and advanced production courses in video, audio, radio, games, graphics, or photography.
      • Develop specialized production skills in your area of interest.

Journalism and Public Relations, BA

  • Embrace the ever-changing world of news coverage and public relations. This major is ideal if a variety of coursework excites you.
  • Mold the coursework to suit your goals. Having to take only six required courses allows you to choose an additional six journalism electives from an extensive list that includes cutting-edge courses like Truthiness, Entertainment PR, Media Convergence, and Sports Journalism, just to name a few.
  • Outside the major, you have the flexibility of taking at least 10 more courses (30 credits) in absolutely anything you want. You'll have room in your schedule to add a minor or certificate in a related field or add classes in something unrelated that you really want to study.
  • Learn a new language. Your ability to speak to diverse groups is enhanced by a set of classes that introduce you to speaking a foreign language.

Communications Media Minor

Students who are not communications media majors can add to their skills with our 18-credit minor.

Minor in Journalism and Public Relations

  • Complement your chosen major by developing the critical thinking and writing skills offered by the Communicatins Media Department's 18-credit minor.
  • With only three required courses, you may choose three additional journalism or public relations courses to fit your interests that will fulfill the minor.

Audio Production Certificate

Develop advanced production skills in radio, audio, and digital recording.

Photography and Digital Imaging Certificate

Increase your marketability with knowledge of photography and image manipulation.

Popular Music Certificate

This interdisciplinary certificate with IUP's Department of Music includes music and audio production courses.

Internships

Students intern at radio and TV stations, media network headquarters, production companies, hospitals and health systems, graphic design firms, promotion agencies, and corporate training departments. Gain course credit and real-world experience.

Practicums

Collaborate with professors on projects, such as the production of brochures, promotional videos, and computerized training modules.